Executive Summary

Table of Contents

Vision and Mission

Brand Earth’s vision and mission focus on reimagining commerce and promoting global collaboration for a healthier planet and its inhabitants.

Vision Statement:

Transform commerce to fund a just transition to a regenerative earth. 

This shift recasts corporations, consumers, advertisers, and nature as partners, rethinking brands to preserve Earth’s natural wealth.

Mission Statement:

Empower everyone to act to ensure the health and well-being of Earth, our only home.

Empower individuals to protect Earth’s health and wealth by raising awareness, providing resources, promoting regenerative practices, and using the Earth Bank and Earth Pass for a just transition.

Core Values

Key Initiatives

Brand Earth’s key initiatives focus on stewardship through governance, technology, and collaboration to ensure the planet’s vitality for future generations.

Earth Bank Initiative

Earth Bank is for everyone on Earth. Your participation as a contributor through daily activities helps unite humanity and restore our planet’s health.

• Governance: Establish a robust governance structure to oversee the ethical and sustainable management of Earth Bank’s resources.
• Bioregional Stewardship Councils: Form/support local councils to ensure region-specific ecological and social initiatives are effectively implemented.
• Earth Pass: Launch and promote the Earth Pass as a micro-contribution system to fund regenerative projects through everyday transactions.
• Earth Chain: Develop a decentralized ledger using blockchain technology to maintain transparency and accountability in all transactions.

Earth Pass Initiative

Implementing the Earth Pass uses partnerships, technology, and community engagement to create an effective micro-contribution system for all financial transactions.

• Community Engagement:
  • Develop local partnerships, volunteer programs, and public awareness campaigns to foster support for the Earth Pass.
• Technology and Innovation:
  • Leverage ethical AI, blockchain, and renewable energy to ensure the Earth Pass system’s transparency and efficacy.

Strategic Objectives

1. Global Fundraising and Resource Allocation
   • Secure diverse funding sources and allocate resources to high-impact regenerative projects globally.
2. Behavioral Change and Education
   • Educate and encourage individuals and organizations to adopt eco-conscious habits and support restorative practices.
3. Collaborative Governance and Policy Advocacy
   • Partner with influential figures and organizations to guide policy changes and support regenerative initiatives at all levels.
4. Monitoring and Evaluation
   • Implement robust metrics and monitoring systems to track progress and ensure continuous improvement of all initiatives.

By focusing on these key initiatives, Brand Earth aims to create a profound impact, fostering a united and regenerative future for our planet.

Stakeholder Engagement

Brand Earth is committed to fostering robust partnerships and alliances to bring the Earth Bank and Earth Pass initiatives to fruition.

• We collaborate with payment processors, financial institutions, and banks for seamless integration and widespread adoption of our initiatives.
• Key partners will include e-commerce platforms, mobile payment systems, and peer-to-peer payment platforms to support regenerative projects through everyday transactions.
• We will engage with Forex, stock, bond, and commodity trading platforms to integrate regenerative practices into global finance.
• Our funding strategy includes public and philanthropic grants, and innovative crowdfunding.
• Stewardship Councils within each bioregion will act as local organizers, governing the distribution of funds to underwrite regenerative projects.

By partnering with these stakeholders, Brand Earth will drive a powerful movement to protect our planet for future generations.

Financial Overview

Brand Earth’s financial model mobilizes global funds for environmental restoration with minimal initial investment for infrastructure.

Brand Earth Financial Impact Model

Mobilizing Funds for Humanity’s Survival

Brand Earth’s financial impact through the establishment of the Earth Bank and the Earth Pass aims to address a critical global challenge: securing the funding required to ensure humanity’s survival.

Bloomberg estimates $200 trillion is needed to combat global warming, including renewable energy, ecological restoration, restorative agriculture, and bioregionalism for regenerative living.

To meet the net-zero target by 2050, annual green investments must triple to $6.9 trillion by 2030. Brand Earth aims to mobilize a significant portion of these funds through the Earth Bank and Earth Pass, securing a regenerative future.

These investments aim to prevent 3°C of warming, which would render large areas uninhabitable. Immediate investment is crucial to avoid catastrophic impacts, despite high upfront costs.

Comprehensive Income Streams for a Regenerative Future

The Earth Bank’s income comes from various sources, providing steady funds for global environmental restoration and regenerative projects, including donations, investments, grants, government funding, partnerships, sponsorships, endowments, and trusts.

The Earth Pass’s micro-contribution system channels a hundredth of 1% (a BIP) from each transaction to support restoration efforts. This applies to retail, bank transfers, card payments, mobile and e-commerce, B2B payments, trading, cryptocurrency, and peer-to-peer transactions.

This comprehensive approach ensures that the Earth Bank can distribute substantial financial resources to bioregions around the world, fostering a regenerative and sustainable future.

The Earth Pass aims to generate trillions of dollars, potentially between $2 to $10 trillion over a ten-year timeframe. This substantial fund will support various regenerative projects essential for global ecological restoration.

Strategic Fund Distribution Across Bioregions

The Earth Bank will partner with 185 bioregions to establish bioregional stewardship councils. These councils will expand the Earth Pass and allocate funds from local transactions to projects suited to their region’s needs.

This approach ensures effective resource distribution, fostering local resilience and global impact. The Earth Bank’s bioregional strategy empowers communities and supports regenerative practices, addressing unique regional challenges.

Brand Earth Operational Model

Phase One Operational Funding Requirements

Phase one launches the Earth Bank and Earth Pass in four transaction streams, needing $750,000 to support a core team of dedicated professionals who will ensure the project’s viability and success.

Metrics and Evaluation

We will use a robust metrics system to ensure Brand Earth’s initiatives are effective and transparent, assessing economic, social, and environmental performance.

Economic Measures

• Funds Raised: Track the total amount of funds raised through donations, investments, grants, government funding, partnerships, sponsorships, endowments, and the Earth Pass micro-contribution system.
• Transaction Volume: Measure the total volume of transactions contributing to the Earth Pass system.

Social Measures

• Community Engagement: Evaluate the level of participation and engagement in bioregional stewardship councils and local initiatives.
• Education and Awareness: Assess the reach and impact of educational campaigns promoting eco-conscious behaviors and regenerative practices.
• Employment and Livelihoods: Track the creation of jobs and improvement in livelihoods resulting from funded projects.

Environmental Measures

• Carbon Reduction: Measure the reduction in carbon emissions achieved through funded projects and initiatives.
• Ecosystem Restoration: Monitor the progress of ecological restoration efforts, including reforestation, habitat conservation, and biodiversity improvements.
• Resource Management: Evaluate the effectiveness of resource management practices in bioregions, including water conservation, soil health, and sustainable agriculture.

Continuous Improvement

• Feedback Loops: Collect and analyze feedback from stakeholders, including community members, partners, and funders, to identify strengths and areas for improvement.
• Regular Reporting: Publish transparent and regular reports on the progress and outcomes of initiatives, ensuring accountability and fostering trust.
• Adaptive Strategies: Use data-driven insights to adapt and refine strategies, ensuring that our efforts remain aligned with our mission and goals.

Through these metrics, Brand Earth aims to uphold accountability and continuously improve our impact for a regenerative future.

Conclusion

Brand Earth is a call to action for global regeneration. By establishing the Earth Bank and Earth Pass, we fund environmental and social projects worldwide. With our community and strategic partners, we drive change, promote regeneration, and ensure our planet’s health for future generations. Join us in uniting humanity to restore Mother Earth.