Executive Summary
Uniting Humanity. Restoring Mother Earth. One Transaction at a Time.
Introduction
Brand Earth is reimagining the purpose of commerce. Through the Earth Bank Fund and Earth Pass, we transform everyday financial transactions into acts of global stewardship—channeling micro-contributions into regenerative action that supports ecological restoration, community well-being, and bioregional empowerment.
As governments retreat from supporting vital social and environmental systems, Brand Earth offers a new solution: a people-powered, bioregionally rooted regenerative economy. Our tools harness the flow of money—not for extraction, but for restoration—ensuring life, not profit, guides our shared future.
What Are the Earth Bank Fund and Earth Pass?
- The Earth Bank Fund is a planetary trust and financial commons, pooling micro-contributions into a growing reservoir of regenerative capital. Funds are governed by bioregional stewardship councils and invested directly in community-led, place-based restoration projects.
- The Earth Pass is a free, opt-in tool that activates micro-contributions—just one BIP (1/100th of 1%)—at the point of sale. Every swipe, tap, or click becomes a seed of regeneration, tracked transparently in the Earth Ledger and credited to the bioregion of the contributor.
Together, they offer the first-ever bank for Mother Earth—giving nature a voice in every transaction.
Bloomberg estimates that a staggering $200 trillion is required to effectively reverse global warming through renewable energy, ecological restoration, restorative agriculture, and bioregionalism for regenerative living. To achieve the net-zero target by 2050, annual green investments must triple to $6.9 trillion by 2030. These investments are essential to prevent the catastrophic effects of a 3°C rise in global temperatures, which could render large areas of our planet uninhabitable.
The imperative is clear: immediate and substantial investment is necessary to safeguard humanity’s future and ensure our survival on Earth.
Vision and Mission
Vision:
To transform commerce into a force that funds a just transition to a regenerative future—one where corporations, consumers, and communities act in reciprocity with nature.
Mission:
To empower every individual, organization, and payment platform to fund the restoration of Earth by activating micro-contributions and stewarding their impact through local governance.
Core Values
Brand Earth’s core values weave a living tapestry of action and care—rooted in transparency, stewardship, nature’s wisdom, unity, innovation, bioregionalism, regeneration, and empowerment—guiding us to restore Earth and renew our shared future.
Key Initiatives
Earth Bank Fund
- Bioregional Stewardship: 185 bioregions worldwide will be supported through locally governed stewardship councils that oversee fund allocation and impact.
- Earth Ledger Transparency: All contributions are logged and tracked using a decentralized, consent-based system ensuring radical transparency.
- Community Trust Building: A “B.A.N.K.” for Mother Earth—Bioregions Adapting Nature’s Knowledge—rooted in trust, reciprocity, and place-based wisdom.
Earth Pass
- Universal Integration: A platform-agnostic system designed to link transactions across all payment methods—mobile, online, P2P, card, and bank transfers.
- Modular Technology Stack: APIs, OAuth integrations, checkout plugins, and cross-platform linking strategies create a scalable, plug-and-play solution.
- Recognition & Incentives: Dashboards, badges, and social sharing tools provide real-time feedback, visibility, and rewards for Earth-positive behavior.
Strategic Objectives
- Global Resource Mobilization: Redirect trillions toward regeneration by integrating the Earth Pass into payment processors, retail platforms, trading systems, and digital wallets.
- Behavioral Shift & Education: Inspire and educate individuals, organizations, and institutions to choose restoration through every transaction.
- Co-Governance Models: Build collaborative, trust-based frameworks with indigenous leaders, local communities, and global allies to guide fund allocation.
- Feedback Loops & Learning: Use smart metrics, AI-assisted matching, and real-time reporting to ensure accountability, transparency, and adaptation.
Stakeholder Engagement
Brand Earth is committed to fostering robust partnerships and alliances to bring the Earth Bank Fund and Earth Pass initiatives to fruition.
- We collaborate with payment processors, financial institutions, and banks for seamless integration and widespread adoption of our initiatives.
- Key partners will include e-commerce platforms, mobile payment systems, and peer-to-peer payment platforms to support regenerative projects through everyday transactions.
- We will engage with Forex, stock, bond, and commodity trading platforms to integrate regenerative practices into global finance.
- Our funding strategy includes public and philanthropic grants, and innovative crowdfunding.
- Stewardship Councils within each bioregion will act as local organizers, governing the distribution of funds to underwrite regenerative projects.
By partnering with these stakeholders, Brand Earth will drive a powerful movement to protect our planet for future generations.
Financial Model & Impact Potential
Unleashing Trillions in Regenerative Capital
Bloomberg estimates that $200 trillion is needed to combat climate change and build a regenerative economy. Brand Earth’s goal is to unlock $2–10 trillion over the next decade through micro-contributions and stakeholder engagement.
Transaction Streams
Funds are generated from every financial stream imaginable: retail, mobile, e-commerce, B2B, P2P, crypto, trading, and card payments. Each contributes a BIP into the Earth Bank Fund, credited by bioregion and stewarded through participatory governance.
Metrics and Evaluation
Economic Metrics
- Total funds raised and transactions processed
- Earth Pass activations and contribution volume by bioregion
Social Metrics
- Bioregional council formation and participation
- Educational reach and engagement
- Job creation and livelihoods supported
Environmental Metrics
- Carbon reductions and sequestration
- Acres restored, rewilded, or reforested
- Biodiversity gains and water/soil improvements
Continuous Improvement
We embrace a living strategy—learning from stakeholders, refining systems, and evolving governance through open feedback, shared data, and radical transparency.
Through these metrics, Brand Earth aims to uphold accountability and continuously improve our impact for a regenerative future.
Initial Funding Requirements
To launch Phase One—establishing the infrastructure and activating the first four transaction streams—we require $750,000 to support a lean, agile founding team and partner integration.
Conclusion
Brand Earth is more than a tool—it’s a call to action for global regeneration. A growing alliance of partners, innovators, and citizens coming together to restore our planet’s vitality, integrity, and sacred balance.
We invite you to join us:
- As a stream keeper, enabling transactions that restore Earth.
- As a bioregional steward, guiding local regenerative investments.
- As a pass holder, carrying a tool that turns every payment into a gift.
Together, we transform commerce into a ceremony of care.
Together, we unite humanity to restore Mother Earth.
