Meet the Founder

Harry Uvegi - Founder

I am artist, photographer, designer, integral visionary enthusiast, Columbia trained architect (M.Arch., Columbia University 1982) with 40+ years in the Architecture and Design field. I embarked on a new journey in 2002 with the creation of Aspirallink, a search engine for sustainable products and services. While becoming a founding member of BiomimicryNYC in 2012, I regained my footing in nature, focusing on amplifying Biomimicry into the spotlight.

In November 2014, I facilitated the BiomimicryNYC + Urban Green Harbors workshop titled “How would nature design resilient breakwaters?” together with Prof. Anamarija Frankic, co-founder of Biomimicry New England. The workshop brought together 40 people from across the United States—students, teachers, biologists, architects, designers, engineers, and business people—to focus on developing nature-inspired, ecosystem-restoring solutions for NYC Harbor Restoration on Governors Island. In my commitment to planetary health and resilience, I embarked on the journey to develop a nature inspired purposeful business model. I founded brand.earth, a media strategy that is radical, audacious, and courageous, while being generous, mutualistic, and regenerative, to help exponentially scale nature’s innovative solutions, currently in creative mode to birth a regenerative ecology financing a human economy. Stay tuned.